At IGEL, I served as a key designer for the global marketing team, working closely with the Chief Marketing Officer and VP of Marketing to bring the company’s next-generation edge OS for cloud workspaces to life within the end-user computing (EUC) community. My role centered on translating strategic initiatives into compelling visual experiences that consistently represented IGEL’s evolving brand identity.

A highlight of my time at IGEL was leading the global rebranding effort—refreshing the logo, overhauling the website, and ensuring the brand was applied consistently across platforms. I also supported the EMEA marketing team with campaigns that reached a global audience, while helping IGEL establish a strong presence in the US market.

Beyond design execution, I mentored and managed junior designers and interns, guiding them on projects, and providing growth opportunities as they explored their next career steps. My day-to-day work spanned designing marketing collateral (logos, infographics, whitepapers, case studies, newsletters), developing social media content, creating event signage and digital displays, maintaining web and mobile app assets, and producing presentations for sales and corporate teams.

Collaboration was key—I worked across departments and managed projects with external agencies, vendors, and partners to ensure each initiative met IGEL’s high standards. This experience allowed me to strengthen design processes, influence marketing strategies, and shape visual storytelling at a global scale.