Xfinity Games, created under EA Chief Creative Officer Rich Hilleman, lets players stream a wide variety of games directly from their Xfinity Set Top Box to mobile and tablet devices—no downloads, installs, or special hardware required.

I designed controller assets for EA titles including Madden 16, FIFA 16, NHL 16, Monopoly, PopCap games, and indie titles. Each game had its own style guide, and I ensured visual parity between console and STB versions while experimenting with gesture-based controls for diverse audiences. I developed icons, typography, and visual cues that promoted intuitive, engaging gameplay.

For the web-based games catalog, I curated in-game assets—screenshots, videos, and descriptions—to encourage discovery and engagement. Collaborating closely with a team consisting of UX designers, producers, and engineers, I helped create a seamless, fun, and family-friendly experience for Xfinity Games subscribers.

Examples:
To see some sketches or high level wireframes, click on the links:
• Xfinity Games Catalog - Created iconography for the Channels carousel. Maintained internal pages to improve user flow. 
• Madden 16 - In addition to the coach glass mode, we created another version to encourage players to interact with the team. I created in-game assets as well as the controller using Madden's style guide.
• FIFA 16 - I designed the game controller using FIFA's style guide.
• NHL 16 - I created Match of the Week logo which features new teams selected weekly; also created in-game assets to indicate required action on the controller.
• Monopoly -  worked on the existing controller UI to improve functionality for players to easily build houses/hotels on their existing properties.
• M.U.L.E - I designed controller using original artwork.